There’s a Chinese saying “不进则退” meaning “Not to advance is to go backward”. Graphic design is a dynamic field that requires constant learning and inspiration. Reading books is definitely a fantastic way to gain new perspectives and to learn things that you didn’t know.
In this blog post, I’ve compiled a list of must-read graphic design books that cover various aspects of the craft, from logotype design to brand strategy. Let’s look at why these books are great for graphic designers who “don’t want to go back”.
1. Logotype – Michael Evamy
Michael Evamy’s “Logotype” is a comprehensive exploration of logo design, showcasing a vast collection of logos from around the world. It is a visual feast if you will. The book’s emphasis on visual inspiration and the in-depth analysis of logo design principles make it a valuable asset for designers looking to enhance their logo creation skills. “Logotype” provides a deep understanding of effective logo design principles.
2. Zag – Marty Neumeier
In “Zag,” Marty Neumeier challenges the conventional thinking about differentiation and positioning. Neumeier argues that it’s not enough for brands to compete; they must differentiate themselves by zagging when others zig. The book provides practical insights into creating standout brands, making it a must-read for those aiming to create impactful and distinctive designs.
3. The Brand Gap – Marty Neumeier
“The Brand Gap” by Marty Neumeier is a concise yet powerful guide that demystifies the branding process. Neumeier explores the fundamental concepts of branding, helping designers bridge the gap between business strategy and creative execution. This book is a must-read for designers aiming to align their creative work with the strategic goals of the brands they work on.
4. Creative Strategy and the Business of Design – Douglas Davis
Douglas Davis’s “Creative Strategy and the Business of Design” is a practical guide that emphasizes the business aspects of graphic design. It equips designers with the knowledge needed to navigate client relationships, pitch ideas effectively, and build a successful design career. This book is an essential resource for designers seeking to merge their creative skills with strategic business acumen.
5. Brand Portfolio Strategy – David A. Aaker
David A. Aaker’s “Brand Portfolio Strategy” is a strategic guide for managing a portfolio of brands. It provides valuable insights into brand architecture, helping designers understand how individual designs contribute to the overall brand portfolio. For designers involved in creating and maintaining brand identities, this book offers a strategic framework that enhances their contribution to brand success.
6. Designing Brand Identity: An Essential Guide for the Whole Branding Team – Alina Wheeler
Authored by Alina Wheeler, “Designing Brand Identity” is a comprehensive guide covering all aspects of brand identity creation. Wheeler provides practical advice and case studies, It’s a go-to reference for designers involved in the brand development process. The book ensures a cohesive and impactful approach to building brand identities.
7. The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand – Karen Leland
Karen Leland’s “The Brand Mapping Strategy” is a hands-on guide that helps designers and brand managers map out their brand’s unique positioning. By offering practical tools and exercises, the book enables designers to actively contribute to the strategic development of a brand. It’s a valuable resource for designers looking to align their creative work with the broader brand strategy.
8. Building a StoryBrand – Clarify Your Message So Customers Will Listen – Donald Miller
“Building a StoryBrand” by Donald Miller emphasizes the power of storytelling in marketing and branding. Miller provides a seven-part framework that helps designers and marketers clarify their brand message, making it compelling and relatable to their target audience. This book is essential for designers aiming to create designs that not only look good but also effectively communicate a brand’s story and enhance the narrative impact of their work.
9. Creating a Brand Identity: A Guide for Designers – Catharine Slade-Brooking
Catharine Slade-Brooking’s “Creating a Brand Identity” is a practical guide that takes designers through the process of developing a brand identity from concept to execution. With real-world examples and case studies, the book offers insights into the strategic thinking and creative decision-making behind successful brand identities. It’s an indispensable resource for designers involved in the brand development process.
These must-read graphic design books cover a broad spectrum of topics, from logo design and brand strategy to the business aspects of design. They helped me tremendously in learning branding and starting my own business. I will also cover the books for freelance designers in the coming blog. Keep an eye out!
Happy reading and designing.