Dat’dough Bakery
Virtual Branding Project | 2024
Core Purpose
To spread joy through freshly baked treats made to brighten your everyday.
Mission
To be the charming neighborhood gathering place that delights taste buds with skillfully crafted pastries and a warm, sunny atmosphere.
Vision
To have a bakery location in every major city known for award-winning cakes, cookies, and service that becomes a cherished gathering spot welcoming all.
Values
Handcrafted, Happiness, Community, Creativity.
Positioning
For residents looking for a cheerful, welcoming bakery that feels like family, Dat’dough Up Bakery is the neighborhood cake and sweets shop that skillfully bakes each item from scratch with premium ingredients so you can taste the care in every bite.
Brand Personality
Warm, joyful, quirky, charming.
