Ever wondered how brands like Apple turned a simple fruit into a global tech phenomenon? Or how Nike turned a swoosh into a symbol of empowerment? Let’s forget everything we thought we knew about branding, start clean slave by the…
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As creators, we often strive for perfection, but sometimes it’s the flaws that make our work truly unique and beautiful. The pressure we often put on ourselves to create “The Perfect” design. Many of us have experienced that critical inner…
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The world of e-commerce offers immense opportunities for businesses to reach a global customer base and drive significant sales. However, even with the vast potential, many e-commerce companies find themselves struggling to generate the desired revenue and achieve sustained growth.…
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There are a lot of brands that have amazing products or services yet are lesser known. Why? Because they didn’t do what I’m about to share. In today’s competitive business landscape, creating a strong brand presence is essential for success.…
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A lot of us start a business with a vision and passion. Sometimes we know exactly who our customers are, and what our purpose is, sometimes what we think it is actually isn’t what it is. What’s Brand Strategy? Brand…
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Naming your business is not easier than naming your child. The right name is easy to say and timeless. It might not mean something deep, but it is memorable. I like to introduce or recommend brands and products to my…
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What is Brand Awareness? Brand awareness is “the extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.” Not only do we want the customer to be familiar with our brand,…
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We have criteria for many things. When we are looking for our next boyfriends/girlfriends, there are certain things that need to be checked. Is he/she kind? Is he/she funny? Does he/she like to travel? Before you are actually thinking about…
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Davis, Douglas provided many valuable insights into the business of design and creative strategy frameworks. Following this article, let’s start by understanding what we need to know to win the battles in the conference room when you are discussing a…
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