Buildaboos Kids' Shoes​

Branding | Brand Identity | Brand Strategy | Packaging | Naming 2023​

The Brand

Buildaboos is a wide-fit-only shoe store. It is the caring, compassionate kids’ shoe brand that ensures all children have access to impeccably fitting, supportive shoes that enable healthy development and active lifestyles.
On a mission to provide the best fitting, most comfortable kids’ shoes to children with wider feet, so they can focus on playing, growing, and pursuing their dreams.

The Name

The name ‘Buildaboos’ artfully merges ‘boot’ and ‘wide,’ cleverly employing ‘build-a’ to evoke a sense of personalized craftsmanship. This reflects the mission of tailoring shoes to suit each child’s unique needs. ‘Boos’ not only hints at ‘boots’ but also incorporates the ‘oo’ sound, which naturally resonates with ‘wide.’

This harmonious wordplay infuses the brand with a delightful and child-friendly cadence, emphasizing the dedication to both comfort and individuality.

The Design

The graphic component of the ‘B” helped shape the overall aesthetic of the branding and are carried throughout the identity. The custom font ‘Dodo’ is employed in conjunction with the icon to foster a lively style. A selection of vibrant colors signifies the playful nature of this brand.

Buildaboos Branding
Buildaboos Branding
Buildaboos Business Card Design
Buildaboos Branding Bag
Buildaboos_Keychain
Buildaboos Branding ShoeBox Design
Buildaboos Branding Social media