Syntech Rebrand
Branding | Brand Strategy | Brand Design 2023
The Brand
Syntech, founded in 2017, with a mission to revolutionize the digital accessories market by creating innovative and top- notch products that enhance the way users consume digital content.
The Design
Its commitment is to craft cutting-edge products that not only elevate digital content consumption but also offer an immersive, aesthetically pleasing experience.
Syntech prioritize creativity, innovation, teamwork, and the fulfillment of its customers’ demands.
And the rebranding this time, we want to address just that.
“We are professional but approachable.”
“We are playful but reliable.”
“We are bold and confident.”
The Challenges
Our primary goal was to delicately balance the transformation to ensure seamless recognition and warm acceptance from our existing customer base. The challenge extended to crafting a brand identity that harmoniously represented four distinct categories – Gaming, Working, Creating, and Traveling.
In this endeavor, our challenge was twofold: first, to infuse the brand with a youthful and dynamic energy that resonated across these categories, and second, to maintain a professional image that reflected the reliability and quality associated with Syntech.
Standing out amidst the crowded landscape of electronic eCommerce brands on Amazon required a careful orchestration of elements to establish a unique identity.
The overarching challenge was to design a brand that encapsulated the spirit of each category – from the immersive world of Gaming to the functionality of Working, the creative realm of Creating, and the convenience of Traveling.
Balancing this diverse range while ensuring a cohesive and recognizable brand image demanded a strategic and thoughtful approach.
The transformation aimed not only to attract a new generation of customers but also to enhance the overall brand experience for our existing audience, fostering a sense of familiarity and excitement in the face of change.
