CIVB Stelliers Wine Dinner
Event Branding | 2022
One way to grow your brand awareness is to have an event.
Event Location: Shanghai, China
We planned and designed a wine dinner experience for CIVB in 2022. The dinner consisted of an arrival experience, wine pairing, and wine dinner. The event branding was designed to focus on showcasing Bordeaux products and raising brand awareness in China.
Design Challenges
The Chinese’s impression of BORDEAUX = QUALITY RED WINE. The challenge was to break the perception-uncork beyond Bordeaux red.
Design Inspiration
BORDEAUX in Chinese is 波尔多， “多” means “MORE”.
Therefore, MORE BORDEAUX, MORE COLORS. 波尔‘多’，缤纷‘多’
CIVB China Roadshow
