December-Shieryue Branding
Branding | Brand Identity 2021
Project Overview
December-Shieryue is a contemporary Chinese brand that offers premium products, including agilawood, incense coils, agarwood bracelets, and fine tea leaves. The challenge was to break away from traditional Chinese design aesthetics and create a brand identity that stands out in the crowded market.
The Goal
Our goal was to craft a minimalist, elegant, and luxurious visual identity that resonates with modern consumers while honoring the brand’s rich heritage.
The Design
Bespoke illustrations were designed for each product category to enhance their packaging and align with the brand’s minimalist and luxurious identity. Each illustration is carefully crafted to reflect the essence of the product—elegant depictions of agilawood, incense coils, agarwood bracelets, and tea leaves—while maintaining a sophisticated aesthetic. The packaging features high-quality materials and finishes
