Nam June Paik: The Future is Now
Event Branding | 2021
Event Background
Event Location: National Gallery Singapore.
The Gallery Benefit Auction is part of the Gallery’s 5th-anniversary fundraising efforts which lasted until March 2022. The auction was a marquee art fundraising event themed with the Gallery’s international exhibition Nam June Paik. The program for the Auction included curated art experiences and art auctions showcasing regional Southeast Asian artists.
The event program featured both live and silent auction segments where proceeds from auction items such as private art tours, sponsored gifts.
Design Challenges
The Exhibition traces Nam June Paik’s : career over five decades, including early musical scores, videos, altered TVs, robots, and large-scale installations. How does the design reflect Nam June Paik’s works?
Solution 1 Left: The “Indian Head Test Pattern” was an important technical guide for the old school/vintage TVs/broadcasts that Nam June Paik and anyone from that era would be familiar with. This image is considered a cultural icon from the era when much of Nam June Paik’s work was first introduced.
Solution 2 Right: SMPTE color bars are a television test pattern used where the NTSC video standard is utilized. The original pattern is easily recognizable and memorable.
The solutions redesigns both iconic looks as key visuals for the event.
The Invitation
Both physical and digital invitations were proposed for the event.
The Signage
2 forms of signage were propose.
Version 1 reflects Nam June Paik’s work. using the tv as standing to capture people’s attention.
Version 2 reflects the art gallery itself by using easel as directional signage.
Immersive experience to showcase Nam June Paik’s works.
