outsiders training club
Branding | Brand Identity | Brand Strategy | 2023
The Brand
To define outsiders training club (OTC)’s visual identity, we meticulously assess the optimal positioning for the brand within the highly competitive fitness market. Our targeted approach is directed towards individuals grappling with the challenge of maintaining a consistent gym routine.
A profound exploration of the founder’s coaching methodology revealed a role extending beyond that of a mere fitness instructor – he is the clients’ therapist and friend.
Brand Positoning
We position the brand at the core of individuals’ mental well-being, with a particular emphasis on assuaging anxiety related to the commitment to embracing a healthier and fitter lifestyle. OTC’s narrative centers around fostering positive mindsets, cultivating healthy habits, and promoting an overall wellness-oriented lifestyle through a combination of daily activities and robust mental health support.
Content Strategy
Our content endeavors to serve as a beacon, guiding individuals on a transformative journey towards holistic well-being, underscoring the pivotal interplay between physical fitness and mental resilience. OTC stands as a bastion of support, imparting not only fitness guidance but also nurturing a community that prioritizes mental health and cultivates enduring positive transformations.
